Magic Beans was founded in 2001 as Raven Cafe, after Macleod Fitzgerald went on the search for the best cup of coffee. This search led him to Oregon where he met a man named Mike Sivetz, also known as Mr. Coffee (seems like a good resource, right?). After receiving a Fluid Bed Coffee Roasted from Mr. Coffee himself, Fitzgerald returned to Pfafftown, NC and began roasting coffee in small batches under the name of Raven Cafe.
Now the coffee roasting torch has been passed down to his family, Neal and Mary Pruett, who are still local but now operate as Magic Beans.