Bakery in Winston Salem | Pastries, Ice Cream Sandwiches, Coffee, and more!
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Family Friendly Bakery

Baked Just SO is all about providing the Pfafftown and Winston Salem community with a family-friendly bakery where you can enjoy scrumptious pastries, air roasted coffee, and gourmet ice cream sandwiches!

You’ll really taste the difference when it’s Baked Just SO!

If you like seasonal breakfast pastries, gourmet ice cream sandwiches (enough said, right?), and locally sourced coffee (WHOA), then we are about to make your day!

Store Hours (Robinhood)


  • Mon-Friday 7am – 5:30pm
  • Sat: 8am-4pm
  • Closed Sunday

Wondering what Baked Just SO offers?


Bakery + Coffee Shop

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Stop by Baked Just SO every morning for your air roasted coffee or specialty drink and a delicious breakfast pastry. Or bring the kids by after school to treat them to a gourmet ice cream sandwich decorated with bright sprinkles that’s sure to pep them up after a long day.



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The next time you’re hosting a big event, like a Football game tailgate or office breakfast, remember Baked Just SO can make it even sweeter! We love sharing our pastries and other desserts with as many people as possible. In addition to catering events, we can also provide platters for smaller events like get-togethers, office breakfasts, and even as gifts for teachers.


Specialty Cupcakes

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Are you celebrating a birthday, anniversary, baby shower, or another big life event? Celebrate it with a specialty cake created by Stacey Milner! Get a delicious custom, specialty cake, cheesecake, or cupcakes for someone you care about to celebrate their birthday, anniversary, or even their promotion at work.


Holiday Menu

Pre-order from our holiday treat selection!

Our Values

Here at Baked Just SO, our values set us apart from other Winston Salem bakeries and coffee shops. We’re dedicated to the relationships we build within our community and the environment we provide our customers.

Family Matters

We planned our Winston Salem bakery to be a perfect spot for families. In addition to comfortable bench seating and a bright, welcoming color palette, we also have special seating for children complete with a chalkboard wall for them to let their creativity run wild. When they’re safely entertained, we can relax, right parents?

Quality is Queen

All of our baked goods, ice cream sandwiches, cakes, cupcakes, and coffee are created based on a high standard of quality. We don’t compromise on the taste and quality of ingredients when it comes to our goods. That’s why you can really taste the difference when it’s Baked Just SO!

Support Local

We thrive on community here at Baked Just SO and know the importance of supporting our local, Winston Salem economy. We appreciate our customers who come to us before a chain bakery, and we also spread the love by serving up local, air roasted coffee provided by Magic Beans. We also enjoy using our space and our talents to partner with nonprofit organizations for special events to raise funds and awareness in our community.